About Us
Committed to You
At Unrivalled Finance we are dedicated to securing the best loan solutions for you. With a deep understanding of the industry and a passion for helping people, we work tirelessly to find finance options that match your goals, lifestyle, and budget.
Whether you’re buying a car, funding an adventure, or securing personal finance, we are here to guide you every step of the way.
James "Pottsy" Potts
Managing Director
James "Pottsy" Potts
Managing Director
Fight. Focus. Family.
James is a dedicated martial artist, training in Muay Thai, boxing, and Brazilian Jiu Jitsu. He's also stepped into the ring, having competed in Muay Thai.
Born in Sutton Coldfield and raised in Birmingham, he moved to Australia at 10—bringing grit and drive with him.
A proud husband and father of two daughters, James keeps things lively at home with his two English Staffies, Max & Nala.
He spent years in the automotive world, working in car sales and as a dealership business manager.
James now balances family, fighting, and his love for classic cars—especially his prized Datsun 260Z.
James "Plewsy" Plews
Director
James "Plewsy" Plews
Director
Purpose. Passion. Pups.
A driven and dynamic individual with a passion for pushing limits, whether it's in the gym, on the golf course, or in life.
A former classic physique bodybuilder and current B Grade Match Play Champion at Windaroo Lakes Golf Club, James thrives on discipline and performance.
When he's not training for his next marathon or tackling a renovation project, you'll find him enjoying downtime with his golden retrievers, Zeus and Xena.
With a curious mind and a love for learning, James is equally at home diving into the worlds of politics, philosophy, and psychology—always seeking new perspectives and deeper understanding.
Madison Potts
Administration & Accounts Manager
Madison Potts
Administration & Accounts Manager
Motivated. Multitasker. Mother.
Madison is our keeper of the books & brains behind the balance. She is a former solicitor with experience in commercial litigation, commercial, and body corporate matters.
She's married to James Potts and is a proud mum to two beautiful daughters—both under two, so life is wonderfully full-on.
Before kids, she loved drawing and reading. These days, spare time is rare, but the joy is real.
Madison also helps run Unrivalled Finance's sponsored Messy Play—a free sensory experience for kids aged 6 months to 5 years.
James "Pottsy" Potts
Managing Director
James "Pottsy" Potts
Managing Director
Fight. Focus. Family.
James is a dedicated martial artist, training in Muay Thai, boxing, and Brazilian Jiu Jitsu. He's also stepped into the ring, having competed in Muay Thai.
Born in Sutton Coldfield and raised in Birmingham, he moved to Australia at 10—bringing grit and drive with him.
A proud husband and father of two daughters, James keeps things lively at home with his two English Staffies, Max & Nala.
He spent years in the automotive world, working in car sales and as a dealership business manager.
James now balances family, fighting, and his love for classic cars—especially his prized Datsun 260Z.
James "Plewsy" Plews
Director
James "Plewsy" Plews
Director
Purpose. Passion. Pups.
A driven and dynamic individual with a passion for pushing limits, whether it's in the gym, on the golf course, or in life.
A former classic physique bodybuilder and current B Grade Match Play Champion at Windaroo Lakes Golf Club, James thrives on discipline and performance.
When he's not training for his next marathon or tackling a renovation project, you'll find him enjoying downtime with his golden retrievers, Zeus and Xena.
With a curious mind and a love for learning, James is equally at home diving into the worlds of politics, philosophy, and psychology—always seeking new perspectives and deeper understanding.
Madison Potts
Administration & Accounts Manager
Madison Potts
Administration & Accounts Manager
Motivated. Multitasker. Mother.
Madison is our keeper of the books & brains behind the balance. She is a former solicitor with experience in commercial litigation, commercial, and body corporate matters.
She's married to James Potts and is a proud mum to two beautiful daughters—both under two, so life is wonderfully full-on.
Before kids, she loved drawing and reading. These days, spare time is rare, but the joy is real.
Madison also helps run Unrivalled Finance's sponsored Messy Play—a free sensory experience for kids aged 6 months to 5 years.
Community Driven
We believe in giving back to the community that supports us. That’s why we proudly sponsor kids’ messy play programs, Christmas hampers for families in need, and other local outreach initiatives that bring people together.
For us, finance isn’t just about loans—it’s about making a real difference in people’s lives. Whether it’s helping families through tough times or creating joyful experiences for kids, we’re committed to supporting the community beyond finance.
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